30 Apr

The Race on the Mobile Lane

mobile laneThrough the years, Windows have been left behind by its two biggest competitors: iOS and Android. After the head-scratching OS that was Windows 8, more and more people have doubt Microsoft’s capability of keeping up with the race.

But it isn’t over just yet. We might be seeing the third placer strap a rocket on its back and leave skid marks on the asphalt.

Mobile Lane

In order to get ahead with the race, Microsoft still needs to have a significant amount of fuel to not only catch with the competition, but to surpass it and take the lead.

However, unlike your typical race, this one has different lanes and different courses. One course which Microsoft has a potential to take over is the mobile lane.

It’s been often said that in order for a website to really harness large amount of traffic, it has to run smoothly on any devices. And one device that is becoming a ubiquitous product is smartphones, which, currently, is being dominated by Android.

Two Birds in One Stone

The recent announcement by Microsoft is that Windows 10 is allowing Android and iOS developers to port their apps and games directly into the Windows universal apps. Microsoft made this possible by incorporating two new software development kits into their system.

Android developers are now able to use Java and C++ code on Windows 10, while iOS developers can leverage their current Objective C code. But unlike the saying “hitting two birds with one stone” this one is a tad more complicated.

Microsoft’s Terry Myers explained that it’s going to have some similar aspect to what Amazon offers. “If they’re using some Google API… we have created Microsoft replacement for these APIs,” Myers added.

The whole concept is to get developer’s attention and encourage them to port their existing codes across by changing it as little as possible, then have them take advantage of Window capabilities like Cortana, Xbox Live, Holograms, Live Tiles, and many others.

The Idea’s Significance

These new software development kit (SDK) might just what Microsoft need to create a path that would drive developers to their side. Currently, the company is working with developers like King, the creator of the ever so popular Candy Crush game, to find easier ways of porting games into Windows. Candy Crush, on its present state on the Windows phone, has been converted from iOS using Microsoft tool without any changes.

It’s still too early to judge whether or not this move by Microsoft will further drag them down or put steam on their engine.

The question is will developers simply port their codes across Microsoft’s side or build it further up? I guess we’ll just have to find out until Microsoft 10’s release. Until that time comes the road is still unclear for this company’s place on the current mobile race.

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